Apple gets a lot of ignorant hate, and a lot of ignorant reverence. Let me give some informed reverence for one area where they kick so much ass: accessibility.
Stephen van Egmond wrote in an article titled The Blind Shooting The Blind.
Meanwhile, walking the talk…
I think subconsciously people are remarkably discerning. I think that they can sense care.
One of the concerns was that there would somehow be, inherent with mass production and industrialisation, a godlessness and a lack of care.
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
Jonathan Ive in an interview with Telegraph.
(Source: Daring Fireball)